Grade Your Google Business Profile

Answer 10 quick questions and get your GBP score out of 100 — plus a prioritized list of exactly what to fix first.

Profile Basics 25 pts

Is your Google Business Profile claimed and verified?

Yes, fully verified No, or I’m not sure

Is your primary business category specific to your service?

e.g. "HVAC Contractor" not just "Contractor"

Yes, very specific Somewhat — could be more specific No, it’s very general

Does your business description mention your city and main service?

Yes, clearly Not really

Photos 15 pts

How many photos do you have on your Google profile?

20 or more 10–19 1–9 None

Reviews 30 pts

How many Google reviews do you have?

More than 50 25–50 10–24 Fewer than 10

What is your average Google star rating?

4.7 or higher 4.3–4.6 4.0–4.2 Below 4.0

Do you respond to your Google reviews?

Yes, to every review Sometimes Rarely or never

Activity 20 pts

When did you last post an update on your Google Business Profile?

Within the last 2 weeks Within the last month More than a month ago, or never

Do you have your Q&A section set up with common customer questions?

Yes No

Is your website linked and does it clearly mention your service area?

Yes to both Website linked but no service area mentions No website linked

out of 100

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